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Ambition Survey 2012

We asked 1,050 CFOs from 14 countries and six sectors to reveal their views on international expansion


About the 2012 global ambition survey

The BDO Ambition Survey is now in its third year and in 2012 is more extensive than in previous years, covering more countries and more respondents. We have once again asked CFOs from globally aspiring companies how they view their growth prospects overseas. We also looked at what is changing and what has made a difference to their plans.
The BDO AMBITION SURVEY 2012: GLOBAL OPPORTUNITIES assesses where established international businesses see the greatest opportunities for further expansion; what the opportunities and challenges are for investment in these markets and which countries are the riskiest investments.
Research was conducted in 14 countries, where we spoke to 1,050 CFOs of medium sized companies operating internationally.
And the results, in contrast to the optimism expressed in 2011, show that CFOs are markedly more cautious this year. CFOs told us that they are facing greater risk for the same reward.
Please explore the Ambition Survey 2012 section of our web site for more on the findings from the BDO Ambition Survey 2012: Global Opportunities.
At BDO we are proud to give our international clients the best possible service through our seamless global network. They rely on us for sensible, actionable advice grounded in local knowledge - and which is backed up by regional and global experience.
If you would like to speak to a BDO partner for advice about expanding internationally, please contact us