The BRIC countries and the established major economies dominate CFOs’ expansion thoughts, but China is the country most often mentioned in their plans.
Although the BRIC markets and the USA are the most sought-after markets for international expansion, this finding hides some considerable regional and country differences. Chinese, US and European companies are focusing on each others’ markets, but Indian companies have a greater focus on the USA, Gulf States and the Asia Pacific region generally.
By contrast, Russia and Brazil’s focus is often much closer to home, while Japanese companies look to prioritise general expansion in China (40%). There is less ‘BRIC to BRIC’ emphasis than amongst the older established major economies.
WHERE BUSINESSES ARE EXPANDING