· Top 3 opportunity factors: market size, access to new customers and higher growth rates
· Top 3 challenges: intensity of local competition, red tape and bureaucracy
· Market size is particularly applicable for companies expanding to the USA (76%) and China (75%)
· Higher growth rates drive interest in China (64%) and Brazil/India (62% each)
· Those targeting the BRIC markets are still concerned about red tape and bureaucracy: Brazil 58%, Russia 57%, China 50% and India 43%
· Cheaper labour rates are particularly applicable to companies expanding in India (43%), China (40%) and Brazil (29%)
· 78% of CFOs claim that the challenges when expanding abroad are greater than at home
· 70% of CFOs say they will focus on expanding within their core sector
· Improving knowledge of the market in question is most important when expanding into EU markets and the USA (stats to be included)