4 February 2011
BDO, Greentarget and Fairley & Associates have been nominated across four categories at Transform 2011 for their repositioning of BDO, the world’s fifth largest accountancy network. The awards, organised by branding and communications magazine Communicate, are the only awards in Europe focused on excellence in rebranding and brand transformation, and are judged by a panel of expert practitioners and academics.
The BDO repositioning has been shortlisted in the following categories: best brand evolution, best corporate rebrand to reflect changed mission/values/positioning, best implementation of a rebrand and best internal communication of a rebrand.
The rebrand was commissioned to signal the network’s move to a single global trading name, with capabilities as one network to deliver consistent methodology, services and specialists worldwide. The project demanded a full refresh of its visual identity by Greentarget and a comprehensive brand, engagement and implementation strategy led by BDO and Fairley & Associates. The collaboration has resulted in a strengthened and unified brand, spanning BDO’s presence in over 100 countries.
Julia Henniker-Heaton, Director, Brand and Marketing at BDO said, “Working with Fairley & Associates and Greentarget enabled us to construct a project team that effectively acted as our internal support, as their fully reactive approach efficiently augmented our in-house resources. The resulting collaborative and integrated team ensured engagement from internal stakeholders throughout the process and we successfully refreshed our brand from within.”
Simon Case, Creative Director of Greentarget said, “Not only is this high praise for our work, but it’s also a vindication of the unique process we adopt to involve our clients in the development of their brands.”
Rachel Fairley, Managing Director of Fairley & Associates added “It is brilliant news that our strategic, pragmatic approach and virtual team philosophy has been recognised by such a panel of experts.”
The winners will be announced in a ceremony on April 7.
-ENDS-
NOTE TO EDITORS
Imagery available from Greentarget on request. Please contact Jeff Watt, +44 (020) 7680 5050, jeff.watt@greentarget.net
BDO
Service provision within the international BDO network of independent member firms (‘the BDO network’) is coordinated by Brussels Worldwide Services BVBA, a limited liability company incorporated in Belgium with its statutory seat in Brussels.
Each of BDO International Limited (the governing entity of the BDO network), Brussels Worldwide Services BVBA and the member firms is a separate legal entity and has no liability for another such entity’s acts or omissions. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited, Brussels Worldwide Services BVBA and/or the member firms of the BDO network.
BDO is the brand name for the BDO network and for each of the BDO member firms.
The combined fee income of all the BDO Member Firms, including the members of their exclusive alliances, was $5.28 billion in 2010. The global network provides advisory services in 119 countries, with almost 47,000 people working out of 1,082 offices worldwide.
Contact: Julia Henniker
Brussels Worldwide Services BVBA
+(32 2) 778 0130
bws@bwsbrussels.com
www.bdointernational.com
FAIRLEY & ASSOCIATES
Fairley & Associates work with companies and agencies to effect change, solve immediate business challenges and build long term capabilities in brand, marketing and engagement. Our clients report greater traction within their organisations and in the marketplace.
Contact: Rachel Fairley
+44 (0)7714 098 324
rachel@fairleyassociates.com
www.fairleyassociates.com
GREENTARGET
Greentarget is a strategic communications consultancy specialising in public relations, internal communications, branding and design. We manage and enhance our clients’ reputations and their brands by employing the full spectrum of communication channels.
Contact: Jeff Watt
+44 (020) 7680 5050
jeff.watt@greentarget.net
www.greentarget.net