September 2009
BDO, the world’s fifth largest accountancy network, has today announced that all its member firms in 110 countries world wide are adopting the single global trading name of ‘BDO’.
Jeremy Newman, CEO of BDO said: “This is a very exciting change for BDO and is the culmination of many years of strategic and operational investment and engagement. It demonstrates our member firms’ commitment to provide a seamless, integrated service delivering the highest quality advice to all our clients across the world. It confirms our position as a competitor to not only the largest, but all other businesses operating in our marketplace”.
The change also sees BDO entering into arrangements to enable all BDO Member Firms to utilise common IT software which should facilitate the deployment of new network-wide tools and applications. This will benefit clients as it will enable easier document and knowledge sharing.
BDO will be introducing a new audit methodology and a new audit process tool to facilitate the consistent delivery of high quality, effective and efficient audits, fully compliant with the International Standards on Auditing (ISAs).
BDO has strengthened its brand, visual identity, messaging and positioning.
Approximately 20% of BDO Member Firms are making the change today; the remainder will complete the transition to the single global trading name by 1 January 2010.
Jeremy Newman comments: “What matters to our clients matters to us. Our clients expect the best possible professional advice and the highest quality service and the transition to a single global trading name underlines our commitment to deliver this to our clients nationally and internationally.”
About BDO - Information background
Note to editors |
BDO International is a world wide network of public accounting firms, called BDO Member Firms. Each BDO Member Firm is an independent legal entity in its own country. The network is coordinated by BDO Global Coordination B.V., incorporated in The Netherlands with its statutory seat in Eindhoven (trade register registration number 33205251) and with an office at Boulevard de la Woluwe 60, 1200 Brussels, Belgium, where the International Executive Office is located.
BDO is the brand name for the BDO International network and for each of the BDO Member Firms.
The combined fee income of all the BDO Member Firms was $5.14 billion in 2008. The global network has 1,095 offices in 110 countries and more than 44,000 partners and staff provide business advisory services throughout the world.
BDO was supported in its brand development by Fairley & Associates (strategy, communications and implementation), Greentarget (visual identity) and Comrads (digital brand centre).
www.fairleyassociates.com
www.greentarget.net
www.comrads.nl
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Contacts |
Julia Henniker-Heaton
Director, Brand & Marketing
BDO International Executive Office |
Tel (+32 2) 778 0130
Fax (+32 2) 778 0143 |